Digital Marketing

SC
SITH Computer Institute
Last Update 07/09/2022

About This Course

  • Every portion of the course is a groove with assignments, checklists, and actionable lectures.
  • Learn how to advertise a business online from scratch using all of the key marketing platforms
  • Our digital marketing course includes almost six months of teaching, tests, and practical actions to follow.
  • We’ll cover SEO, SEM, Social Media Marketing, Online Ads, Branding, Content Marketing and more!
  • This course is designed for College freshers, Marketers, and Small scaled business owners, Entrepreneurs, Brand Managers, Sales professionals.

COURSE CURRICULUM

Helpie FAQ

  • Website Planning & Creation
    • Website Introduction
    • Difference between Domain and Hosting
    • Setting up a new hosting
    • Introduction to WordPress
    • WordPress download and installation
    • Basic WordPress settings
    • Theme Installation
    • Plugins
    • Creating posts and pages
    • Basics e-commerce settings
    • Site Optimisation
  • Basic Graphic Design Skills
    • Tool to choose perfect colour combination for your website
    • Fonts selection and create typography for your brand
    • Create brands guidelines
    • Make image background transparent
    • Changing image dimensions
    • Reducing image sizes
    • Design a logo for your website
    • Stock images for your website
    • Design social media posters using Canva/Photoshop
  • Search Engine Optimization
    ON PAGE OPTIMIZATION
    • Keyword Research
    • Meta Tags
    • HTML Tags for SEO
    • URL Structure
    • Internal Linking & Hyperlinks
    • Image Optimization
    • Breadcrumb
    • Canonicalization
    • Robots.txt
    • Keywords Optmization
    • Page Speed Analysis
    • Mobile Friendliness
    • Structured Data
    • User Friendly 404 Pages
    • XML Sitemaps
    • SSL Certification
    • Open Graph and Twitter Cards
    OFF PAGE OPTIMIZATION
    • Directory Submission
    • Forums and Q&A Websites
    • Blogging & Guest Blogging
    • Local Listings
    • Classified Submission
    • Link building
    • Infographics
    • High Domain Authorities
    • Off Topic Backlinks
    • Broken Link Building
    • Competitor Research
    • Social Bookmarking
    • Press Release
    • Social Media Engagement
    • Influencer Outreach
  • Google Ads
    • Create Google Ad Account
    • Learn About Google Campaign Types
    • Writing Ad Copies On Google Ads
    • Different Types of Ad Extensions
    • Google Keyword Planner Tool
    • Creating Landing Pages With WordPress
    • Bidding And Budget Optimization
    • Setting Up Google Search Campaigns
    • Setting Up Google Display Campaigns
    • Setting Up Google Video Campaigns
    • Setting Up Google Shopping Campaigns
    • Setting Up Android App Campaigns
    • Remarketing With Google Ads
    • Setting Up Conversion Tracking For Google Ads
    • Connecting Google Ads Account To Google Analytics
  • Social Media Marketing
    Facebook
    • Setting up your business page
    • Creating a professional cover pics
    • Setting up tabs on Facebook page
    • Adding custom buttons to Facebook page
    • Creating event on Facebook page
    • Connecting Whatsapp and Instagram on Facebook page
    • Setting up automated replies For your Facebook Page
    • Introduction to Facebook ads
    • Setting up Facebook ads manager
    • Understanding campaigns, ad groups & ads
    • Different types of Facebook ads campaigns
    • Setting up tracking for Facebook ads
    • Facebook audience targeting
    • Facebook messenger marketing
    • Location targeting
    • Setting up custom audience
    • Setting up lookalike audience
    • Remarketing with Facebook ads
    • Creating videos/slideshow for video ads
    • Facebook Pixel Integration
    • Conversion tracking using Facebook pixel
    • Facebook analytics
    Instagram
    • Setting up your Instagram business Account
    • Creating Instagram stories for your business
    • Setting up story highlights on Instagram account
    • Adding custom buttons to Facebook page
    • Creating attractive Instagram bio
    • Creating Trendy Instagram reels
    • Connecting Instagram on Facebook page
    • Introduction to Instagram ads
    • Setting up Instagram ads on ads manager
    • Different types of Instagram ad campaigns
    • Instagram audience targeting
    • Remarketing with Instagram ads
    • Instagram analytics
  • Content Marketing
    • Basic copywriting skills.
    • Copywriting rules and methods
    • Introduction of content writing
    • Blog writing for brands
    • Tips for writing magnetic headlines
    • Storytelling for brands
    • Content writing tools
  • Whatsapp Marketing
    • Setting up a business profile on Whatsapp Business
    • Learn more about the Whatsapp business tools
    • Setting automatic replies for Whatsapp Business
    • Showcase your products in a catalog
    • Tracking clicks from Whatsapp Business
    • Ads for Whatsapp Business

  • TOOLS

    ALUMNI SPEAKS
    Nikhil Khandare
    SEO Manager / Shingare Industries

    Nikhil Khandare

    Sith Institute is an excellent platform for digital marketing. I have learned a lot under the Faculties; because of them, this course was easy to understand, and Sith Institute gave me a job placement in Shingare Industries.

    Shubh Gajra
    Digital Marketing Executive / BSE Institute

    Shubh Gajra

    I have completed Digital marketing courses from SITH; Faculty is so good & supportive💥👌, I have learned a lot more things from the Faculty, tysm to all the Faculty for Giving me some extra knowledge & Teaching me all the imp of Digital marketing & web development. Apart from Web development & Digital marketing, they have Various types of courses you guys show. Definitely check it out 👌.

    Manthan Shete
    Digital Marketing Executive / Gurukrupa Realcon

    Manthan Shete

    I completed my Digital Marketing at SITH, and it was a great experience, and also SITH has a great teaching staff. I would highly recommend this course to anyone who wants to start his career in Digital Marketing.

    Aniket Jagdale
    Social Media Manager / Growing Global

    Aniket Jagdale

    I completed My digital marketing And Web Design Course at SITH institution. They Have the Best Quality Staff, and they make learning easier. Supportive Teachers and 100% Career opportunities. Had the best experience In learning. I was there for the 4-month internship as I polished My skills and Got new ideas for growth.

    Pragati Shevale
    Social Media Executive / Urbanplace Real Estate

    Pragati Shevale

    I did my web designing and Digital marketing course from SITH computer Institute. I had a really good experience understanding all topics. It helps in covering all syllabus. The trainers were really good. Always helped me. Thank you, SITH, for all the support.

    Prachi More
    Digital marketing manager / Nyassa Bath and Body

    Prachi more

    I competed my Digital marketing course in Sith Institute just recently. The syllabus was very well planned and it covered all the topics that I needed to know before entering the professional world. The environment here is also superb, teachers are friendly yet they make sure the students complete each task and assignment. I remember asking petty questions n they would never get tired of those doubts. I would highly recommend this course to anyone who's looking forward to start a career as a digital marketer.

    Rupesh Bhilare
    Financial Advisor & Marketing Head / Sarvam Associates

    Rupesh Bhilare

    It was a wonderful learning experience with the concepts and the applications of digital marketing through this Institute. Immensely enjoyed this course only because of the teaching staff. Very glad I took this course and moved on to the other courses in this specialization. This platform gives me an opportunity for flexible skill development and learning industry things, which will definitely help me in my future growth. Thank you, SITH computer and team.

    Anand Iyer
    Digital Marketing Executive / Impact Guru

    Anand Iyer

    I have always been curious, excited, and passionate to know how this whole social media and Browsing platform works and how we can use this platform for our business to do marketing. To learn this I decided to do Digital Marketing and also decided to make this field my career option. I joined SITH- Solutions for IT after my B.com graduation to learn and understand the whole concept. They helped me to understand how Digital Marketing works day to day. They also offered me a 3 internship where I have been handling multiple live projects for their clients. This internship helped me to gain practical knowledge. Thank you so much SITH- Solution for IT & Faculties for helping me to draw a complete path towards Success😊.

    Ronak Panchal
    Social Media Manger / Saravam Associates

    Ronak Panchal

    Sith Institute is amongst the best institutes for Digital Marketing. The faculty Shilpesh Sir here is always available to help you and solve whatever difficulties you face. They provide proper guidance in study and in internship both. So, I would recommend Sith Institute to those who are willing to make a career in Digital Marketing. Thank You.

    Sharad Rathod
    Social Media Manager / Ojas Publicity

    Sharad Rathod

    I am happy with the training quality which I have received in SITH Institute. I got to learn numerous new things in Digital Marketing. This institute helped me to develop my marketing knowledge. The Course material was very helpful during the course. I am very glad that I chose SITH Institute as my learning source. Thank You.

    Dheeraj Dakua
    Seo Executive / Synnex Group

    Dheeraj Dakua

    I have joined the SITH Institute for the course of Digital Marketing. Faculty has always helped solve doubts in the syllabus or outside the syllabus: flexible timings and various assignments with lecturers. Also, the projects that have been done enabled me to prepare for interviews. I thank the SITH Institute for its teaching.

    Rahul Tiwari
    Digital Marketing Specialist / Katalyst Business Solutions Private Limited

    Rahul Tiwari

    I was having sales experience and decided to choose Digital Marketing as my career, but I was having less knowledge about it. Now I made it my career, it is just because of Sith institute and their faculty members who were always there to help me in gaining the knowledge about digital marketing with practical experiences. Thank you, SITH for all your support.

    Learning Objectives

    Grow a Business Online From Scratch.
    Land a High-Paying Job in Digital Marketing.
    Work From Home as a Freelance Marketer.

    Requirements

    • All you need is a laptop, tablet or smartphone with an internet connection!
    Digital Marketing
    Free
    Level
    All Levels
    Duration 80 hours

    Material Includes

    • Classes designed notes
    • Online recorded lectures

    Certificate Assessment

    • Google Analytics Certification
    • Google Tag Manager Certification
    • Google Ads Display Certification
    • Google Ads Search Certification
    • Google Ads Video Certification
    • Google Shopping ads Certification
    • Google Ads Apps Certification
    • SEMrush SEO Certification